Commission a Bespoke Leather Watch Strap

Each Velle Alexander strap begins as a personal collaboration — your watch, your preferences, and my craft coming together to create something truly your own.

Every piece is handcrafted in Minneapolis, USA, using the world’s finest leathers, including American alligator, Horween Shell Cordovan, Italian calfskin, and French goatskin.

Commissions begin at $320, with most bespoke work ranging $350–$500 depending on materials and construction.