At the intersection of a personal passion for watches and an innate desire to create, I began building Velle Alexander in 2019 on the dining room table of my Minneapolis apartment.

Since then, I’ve worked with clients around the world—designing and handcrafting premium leather watch straps for some of the finest watches and most discerning collectors.

I believe anything worth making is worth executing to the highest standard. That’s why I do nearly everything by hand: cutting, stitching, and finishing each strap in my Minneapolis-based home studio with an exacting eye for detail and precision.

If you’re someone who values craftsmanship and individuality, I’d be honored to create a strap that’s uniquely yours.

Alex Gravelle

Founder & Artisan, Velle Alexander